Coco Care
Digital Product Design
Digital Product Design
Coco Care is a tailored self-care and wellness app that reminds users to care for themselves and do the things they love the most.
Coco Care is a tailored self-care and wellness app that reminds users to take care of themselves and do the things they love the most. It is aimed at users who struggle with time management and feel guilty putting their own needs as a priority. The brand was developed using calming colors that resonate with the user and iconography that suits the overall style.
Coco (the cat) was created with different moods which reflect the progress the user has made with her self-care and wellness each day to push her to put herself first. The app was created with 2 main sections: “self-care,” which focuses on hobbies to motivate the user to do the things that make her happy, and “wellness,” which reminds the user to do mundane things such as drinking water to promote a healthier lifestyle.
Feline Devine
Brand Design
Brand Design
Feline Devine was created to provide a pleasant experience for both cat owners and their pets. The brand offers luxurious, ergonomic, and sustainable products made from reclaimed crockery found at second-hand stores. The bowls are designed to be ideal in shape and size for feline use. Feline Devine targets a market that is not commonly served in the pet product industry, aiming for a high-end, luxurious feel.
The brand’s logo features two elegant typefaces and a simple cat outline on a deep background color. The branding was created to feel mature and to blend seamlessly with the design of the bowls, which utilise dark elegant sapphire, emerald, and burgundy colors alongside a simple marble design. The brand maintains a cohesive palette with icons and simple promotional items to create a unified brand.
Pretty Horrors
Brand Design
Brand Design
Pretty Horrors was created from an animal rights perspective and aims to highlight the issue of animal cruelty in the cosmetics sector through juxtapostion.
The purpose of Pretty Horrors is to shed light on animal testing and cruelty in the cosmetics industry by using juxtaposition and a bold brand to encourage people to question the reality of the situation. The brand juxtaposes the “pretty” side of cosmetics and the appeal of animals with the “horrors” of the cosmetics industry and the harm inflicted on animals in the name of serving their customers.
Pretty Horrors incorporates visuals and icons of animals throughout its branding to constantly remind consumers of the sacrifices made for the creation of quality cosmetics. This not only draws attention to the cruelty within the industry but also highlights how consumers are willing to overlook the atrocious actions taken to produce non-essential items.
Pretty Horrors is a brand that proudly celebrates the cruelty towards animals in order to provide consumers with quality products and services.
Pretty Horrors is a brand that proudly celebrates the cruelty towards animals in order to provide consumers with quality products and services.